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Our Impact – Earth Legacy Social Good Creative Studio
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Napagi Napagi Give Give

Our Impact

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Napagi Napagi. Give Give.

In the language of the central desert of Australia, there is an idea, of Napagi Napagi. It’s a reciprocity, but not of a give-take, but of a give-give. It is beyond exchange; it's a harmony that resonates across cultures and generations, a philosophy that has become the essence of our work, and everything we do.

In the heart of the Central Desert, where the sun bakes the earth and the wind whispers the songs of the ancestors, there is a concept that holds the very essence of community, reciprocity, and connection—Napagi Napagi. This phrase, born from the ancient tongues of the land, carries with it a deep, sacred meaning that resonates through every aspect of life in the desert. At its core, Napagi Napagi embodies the practice of “give, give.” It is not merely about the act of giving, but about the cycle of reciprocity that sustains communities, relationships, and the land itself. It’s a way of being, a relational obligation that ensures balance, harmony, and the flourishing of life.

The story of Napagi Napagi goes back to the Dreaming, the time when the ancestral beings shaped the world, leaving behind laws, stories, and the sacred duty to maintain the equilibrium of all things. It is said that during this time, the ancestors would gather around the campfire, exchanging gifts not out of obligation, but out of an understanding that to give is to receive. They knew that by offering a part of themselves—whether it was food, stories, or wisdom—they were feeding the very fabric of their existence, ensuring that the community thrived as one.

This practice of giving was not transactional; it was transformational. It wove the people together, creating a tapestry of interconnected lives where the well-being of one was tied to the well-being of all. In the desert, where resources were scarce and survival depended on the strength of the collective, Napagi Napagi became a guiding principle, a way of living that ensured everyone was cared for, that no one was left behind.

At Ngarra, we have embraced Napagi Napagi as the heartbeat of our project. It is the philosophy that drives everything we do, from the way we approach communities to the way we share stories with the world. We give cameras, knowledge, and opportunities to the youth in marginalized communities, but it doesn’t end there. The act of giving is a beginning, a spark that ignites a cycle of reciprocity.

The photographs that emerge from these communities are not just images; they are gifts—gifts to the world that offer a glimpse into lives, cultures, and perspectives that are too often overlooked. When these images are exhibited, sold, and shared, the cycle continues. The profits flow back into the communities, funding education, healthcare, and opportunities that lift people up, that give them the tools to thrive. This is Napagi Napagi in action—giving not just once, but in a way that creates ripples, that builds something lasting, something that nourishes the spirit as much as the body.

Napagi Napagi reminds us that in giving, we are part of a larger story, one that has been unfolding since the time of the ancestors. It teaches us that to truly give is to honor the interconnectedness of all life, to recognize that what we offer to others, we offer to ourselves, to the land, and to the future. This is why Napagi Napagi sits at the center of our project—it is the guiding star that keeps us aligned with the wisdom of the land, the teachings of the ancestors, and the promise of a future where everyone has the opportunity to give and to receive, to be part of the never-ending cycle of life.

We are the ancestors of the future. We are at a point where it is our moral imperative, our obligation, to reimagine our place in the circle of life. Not at the centre but as a part of the whole.

Living under the Law of the Land. Living in the pattern of creation. Every life is affected by the actions of every other life in this world. Every life tied to the health of the planet. The future survival, not just of us but of all life will be dependent on humans being able to once again perceive & be custodians of the patterns of creation, returning to a way of living in relation to the land, coming back to that way of being, & transition our living systems into something that is sustainable in the true sense of the word. That is where the idea of Napagi Napagi comes in.

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DONATED TO PEOPLE
33.3% of profits are reinvested into the local community, supporting job creation, local talent, and grassroots organizations. This helps to uplift and empower the places we touch.
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DONATED TO PLACE
33.3% of profits are invested in local and national initiatives that align with our values, amplifying the impact of our work through collaboration with like-minded partners.
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DONATED TO PROGRAMS
33.3% profits support the Earth Legacy programs and the programs of our nonprofit partners, the beacons of empowerment in remote communities around the world, helping to create lasting social change.

Our Impact (So Far)

Our Why. Our Vision. Our Mission. Our Legacy.

Earth Legacy's impact reaches far and wide, echoing through communities and landscapes around the globe. Through our collaborative projects, we have fostered a deep appreciation for Indigenous knowledge systems, promoting environmental stewardship and cultural revitalization. Our work has sparked a reconnection with the natural world, inspiring individuals and communities to live in harmony with the Earth. By integrating Indigenous wisdom into our projects, we have not only preserved ancient traditions but also empowered future generations to carry them forward. Our commitment to reciprocity and respect has led to lasting change, creating a more sustainable and harmonious world for all beings.

Our commitment to giving back to the community and creating pathways for future storytellers is at the heart of everything we do. By donating 100% of our profits to projects that support Indigenous communities, environmental conservation, and cultural preservation, we are not only nurturing a world woven with purpose and positivity but also ensuring that stories continue to be shared and celebrated for generations to come.

We recognize that the art industry operates within a marketplace, but we believe that there is a way to navigate this system without compromising our values. By supporting Earth Legacy, you are not just supporting a creative agency; you are supporting a movement towards a more equitable and inclusive world, where stories are free to flourish and inspire. Join us on this journey of storytelling and stewardship, and together, let's create a legacy of positivity and purpose.

 

A philosophy that makes us truly a one-of-a-kind studio for social-good.

It is the III's that guide our actions, choices, collaborations and how a project is undertaken. It is reflected in the logo I use, a constant subconscious indicator of the work, and of a wisdom that transcends time. Look up in the left hand corner of this site, see the 3 concentric rings, made from dots. Each dot represents, as does each line. The lines: Creation Time, Ancestor Time, Contemporary Time. The essence of this triad is a constant circle, spinning and cycling within both the micro and macro of our existence. This sacred rhythm shapes not just my initiatives but our collective journey, uniting cultures, generations, and stories, a visual representation of time that breathes, the centre moving to the middle, to the edge, and then back to the centre. This is reflected through many aspects of life. Each dot, a meaning, a lesson, a story that was the reformation under the guidance of my mentor.

indian children smiling in a school with new clothes 6:4 --ar 3:2 Job ID: 489c3460-4ea3-4ea2-be1a-2c3f62dea7c7

Special thanks from our nonprofit partners

Be a part of the change. Shape the story. It's all our legacy.

How do you want to be a part of making a difference? What role do you want to play in the story?

If you feel called to contribute to our mission of stewardship and community empowerment, we invite you to join us around the digital council fire. Your support can take many forms, from sharing your own stories and wisdom to offering practical assistance or resources. In the spirit of reciprocity and Gadugi, we believe that everyone has something valuable to contribute and that by working together, we can create a more harmonious and sustainable world for all. Reach out to us to explore how we can collaborate and support each other on this journey of rediscovery and renewal.